BURBERRY CHRISTMAS CAMPAIGN

Close Your Eyes And Think Of Christmas

client | BURBERRY

creative director| Rachel crowther

Art direction Team: Anna Maria Pascu, Sally Finnigan,
Anna Mojab, Sylvana Lautier, Stephanie Williams

Set & Production Design: Lauren Nikrooz, Laila Gohar

  location |Global Stores, London & New York. CHristmas 2018

 Celebrating the eccentricity of a British Christmas, the campaign centres around a film entitled 'Close Your Eyes and Think of Christmas', featuring an all-star cast including Kristin Scott-Thomas and M.I.A, who are making their Burberry campaign debut, alongside previous campaign stars Matt Smith and Naomi Campbell, and her mum, Valerie Morris-Campbell.

Shot and directed by British artists and photographer Juno Calypso, the campaign explores celebratory Christmas traditions and rituals; showcasing everything from the unpredictable British weather and family togetherness to delayed trains and festive feasts, all captured in Juno's unexpected and unique way.

For Burberry’s Christmas campaign ‘Close Your Eyes And Think Of Christmas’ we bought the campaign video to life in Burberry’s stores worldwide.
To celebrate the campaign models Matt Smith, Naomi Campbell and Valerie Morris-Campbell hosted over 300 guests at an event at the fashion house’s 57th Street store in New York.

The Manhattan store was transformed to bring facets of the new Christmas campaign to life, including a forest of trees, a dining table styled by Lauren Nikrooz, cakes and patisseries designed by Laila Gohar and a bespoke gifting area including wrapping and personalisation services.