Coming Soon: Hallyu! The Korean Wave

 client | ASIAN ART MUSEUM
creative DIRECTOR| Garance Marneur
Art direction | sylvana lautier
Design | Marco Centin

  location | San franscico California 2024

K-pop, K-drama, K-cinema, K-fashion, and K-beauty 

Step into the spectacular world of Korean dramas, music, film, TV, fashion, and beauty — from Netflix hits like “Squid Game” and the Academy Award-winning “Parasite” to chart-topping K-pop idols and influential designers — and discover how South Korea reinvented itself as a 21st-century pop culture phenomenon. Created by the V&A and touring the world, Hallyu! The Korean Wave includes nearly 200 objects and artworks that illustrate the limitless flow of creativity powering the world’s biggest, fastest-growing contemporary cultural wave from Asia.